Summary (tl;dr)

2K has launched "NBA 2K HQ," a new official companion app for NBA 2K27, allowing players to create and manage their MyPLAYER characters and connect with their crews on mobile devices days before the game's early access and global release.

Essential Background

For years, the NBA 2K franchise has provided companion apps to enhance the gaming experience, with "MyNBA 2K" being the predecessor. These apps typically offer features that connect players to their console game, such as managing game elements and scanning faces for in-game avatars. The annual release of a new NBA 2K title, usually in early September, is a highly anticipated event for basketball video game enthusiasts.

The Full Story

Today, August 21, 2026, 2K officially released "NBA 2K HQ," the new companion app for the upcoming NBA 2K27. The app is available on both the Apple App Store and Google Play Store, launching five days ahead of NBA 2K27's Early Access period, which begins on August 26, and the global launch on September 4, 2026. This new app replaces the former "MyNBA 2K" companion app, which was delisted from app stores on August 18 and officially sunset today.

NBA 2K HQ aims to keep players connected to NBA 2K27 with a suite of features, including full access to the MyPLAYER Builder, allowing players to craft and upload up to 15 custom player builds directly to their home consoles before the game even launches. It also boasts improved Face Scan technology for quicker and more accurate in-game likenesses, as well as integrated social tools for real-time messaging and managing "Crews." Additionally, the app offers mobile-exclusive daily login rewards and allows players to track their progress on daily leaderboards and Crew Rewards. While NBA 2K HQ supports NBA 2K25 and NBA 2K26, its full MyPLAYER Builder functionality is specifically for NBA 2K27, with older titles limited to features like face scanning.

Why It Matters

The launch of NBA 2K HQ is significant for NBA 2K fans as it provides a head start on one of the game's most popular modes: MyPLAYER. Players can now create and refine their in-game avatars before NBA 2K27 is even fully released, allowing them to jump straight into the action once Early Access or the global launch arrives. This early access to character creation, combined with enhanced social features and daily rewards, fosters deeper engagement and community interaction leading up to and during the game's lifecycle. The focus on connectivity and on-the-go management ensures that players can stay immersed in the NBA 2K ecosystem, regardless of their location.

Geographic Location

• Virtual/Online (global app store launch)