Summary (tl;dr)

Ritz Crackers has officially launched its first-ever gluten-free cracker, responding to years of strong consumer demand for a gluten-free version of the popular snack.

Essential Background

The market for gluten-free products has been experiencing significant growth, driven by an increasing awareness of celiac disease and gluten sensitivity, alongside a general consumer shift towards health-conscious dietary choices. This expanding market, estimated at $8.34 billion in 2025 and projected to reach $11.78 billion by 2030, has led many food manufacturers to introduce gluten-free alternatives to their classic products. Other popular cracker brands, such as Cheez-It and Goldfish, have already introduced their own gluten-free versions earlier in 2026. Historically, traditional Ritz Crackers contain wheat flour, making them unsuitable for individuals adhering to a gluten-free diet.

The Full Story

On October 19, 2026, Mondelēz International, the parent company of Ritz Crackers, officially unveiled Ritz Gluten Free Crackers in Original Flavor. These new crackers are designed to offer the familiar, flaky, golden-baked, buttery-flavored Ritz experience, but are certified gluten-free and contain no artificial colors or flavors. The 8-ounce packages, carrying a suggested retail price of $4.49, became available in October 2026 at select Walmart and Albertsons stores. The company plans a broader nationwide rollout to additional retailers in February 2027.

Why It Matters

The introduction of gluten-free Ritz Crackers is a significant development for several reasons. It provides a long-awaited option for consumers with celiac disease, gluten sensitivities, or those who simply prefer a gluten-free diet, allowing them to enjoy an iconic snack previously unavailable to them. As a prominent and widely recognized brand, Ritz's entry into the gluten-free market further validates the category and reflects a larger industry trend towards accommodating diverse dietary needs and preferences. This move underscores the growing consumer demand for inclusive and healthier snack options and may encourage other mainstream food companies to develop similar products.

Geographic Location

• East Hanover, Morris County, New Jersey, United States (launch announcement made by Mondelēz International, parent company of Ritz Crackers)
• United States (initial limited retail availability at Walmart and Albertsons, with nationwide expansion planned)