Summary (tl;dr)

A coalition of labor and civil rights groups has called for a nationwide boycott of Home Depot, Amazon, and Target from Thanksgiving Day (November 27) through Cyber Monday (December 1), 2025, to protest what they describe as corporate complicity with harmful policies and lack of corporate accountability.

Essential Background

The current "We Ain't Buying It" boycott builds on previous consumer activism, including earlier boycotts against Target for its rollback of Diversity, Equity, and Inclusion (DEI) initiatives and protests regarding Home Depot's alleged cooperation with immigration enforcement. Advocacy groups have long criticized corporations for their political donations and perceived alignment with policies considered detrimental to workers and communities. For Home Depot, past scrutiny has included donations made by a co-founder to political campaigns and allegations of allowing its store properties to be sites for ICE activities.

The Full Story

A coalition of organizations, including the Service Employees International Union (SEIU), Black Voters Matter, Indivisible, and Until Freedom, has initiated a five-day boycott targeting major retailers Home Depot, Amazon, and Target. The boycott, slated to run from Thanksgiving Day, November 27, to Cyber Monday, December 1, 2025, urges consumers to withhold spending from these companies. Home Depot is specifically accused by organizers of "allowing ICE agents to illegally detain and kidnap laborers from their stores" and not speaking out against such raids, a claim the company denies, stating it does not coordinate with ICE. The broader campaign targets these corporations for allegedly "caving to the [Trump] administration's policies," "undermining democracy," and failing to uphold commitments to diversity and safe working conditions.

Why It Matters

This boycott is significant as it aims to leverage consumer spending power during one of the busiest retail periods of the year, when nearly 20% of annual sales occur. Organizers hope that even a small drop in sales will send a powerful message to corporations, urging them to prioritize social responsibility and fair practices over profit. The campaign also encourages consumers to redirect their holiday spending to small, local, and minority-owned businesses as an act of economic resistance. The effectiveness of such boycotts can vary, but recent campaigns have shown some impact on sales and foot traffic for targeted companies.

Geographic Location

• Virginia, United States (union leader explains nationwide boycott)
• Across the United States (nationwide boycott called for)
• Charlotte, North Carolina, United States (past protests outside Home Depot locations regarding immigration raids)
• Chicago, Illinois, United States (past protests outside Home Depot locations regarding immigration raids)
• Los Angeles, California, United States (activists called for boycott over alleged ICE detentions)
• Pomona, Los Angeles County, California, United States (demands made at a Home Depot store regarding ICE activity)