Summary (tl;dr)

Post Malone headlined the Dallas Cowboys Thanksgiving Halftime Show on November 27, 2025, generating significant buzz for his performance, which included a tribute to the late Cowboys player Marshawn Kneeland, and marking the start of The Salvation Army's annual Red Kettle Campaign.

Essential Background

The Dallas Cowboys' Thanksgiving Day game is a long-standing tradition, featuring an eagerly anticipated halftime show that often includes a major musical artist. This event also serves as the official kickoff for The Salvation Army's Red Kettle Campaign, a crucial annual fundraiser during the holiday season.

The Full Story

On Thanksgiving Day, November 27, 2025, Grammy-nominated artist Post Malone, a Texas native and self-proclaimed lifelong Dallas Cowboys fan, performed during the halftime show of the Cowboys-Kansas City Chiefs game at AT&T Stadium. His "Texas big" show featured a medley of his hits, including "Wow" and songs from his 2024 country album "F-1 Trillion," with the Dallas Cowboys Cheerleaders joining him on stage. Malone's performance was particularly notable for his tribute to the late Cowboys defensive end Marshawn Kneeland, who tragically died earlier in the month. He honored Kneeland by wearing a No. 94 pin on his jacket and acknowledging him at the close of his set, saying, "We love you 94." The event launched The Salvation Army's annual Red Kettle Kickoff, aiming to raise awareness and funds for those in need.

Why It Matters

The trending keywords reflect the significant public interest in Post Malone's high-profile performance at one of the most-watched holiday events. His personal connection to Texas and the Cowboys, coupled with the emotional tribute to Marshawn Kneeland, resonated deeply with fans and added a poignant layer to the spectacle. Beyond entertainment, the halftime show plays a vital role in initiating The Salvation Army's Red Kettle Campaign, drawing national attention to their charitable efforts during the holiday season.

Geographic Location

• AT&T Stadium, Arlington, Tarrant County, Texas, United States (Post Malone's halftime performance during the Cowboys vs. Chiefs game)