Summary (tl;dr)

Burger King has launched a new SpongeBob SquarePants-themed menu nationwide in the U.S. in anticipation of "The SpongeBob Movie: Search for SquarePants," releasing on December 19, 2025.

Essential Background

SpongeBob SquarePants has a history of collaborations with fast-food chains, including a "Krabby Patty Kollab" with Wendy's in 2024 to celebrate the show's 25th anniversary. These partnerships aim to leverage the widespread appeal of the beloved animated character across generations.

The Full Story

Burger King officially announced and released a new, limited-time "SpongeBob Menu" on December 1st and 2nd, 2025, respectively, across its participating U.S. locations. This launch is a promotional tie-in for the upcoming film, "The SpongeBob Movie: Search for SquarePants," scheduled for release on December 19, 2025. The menu features several character-inspired items, including SpongeBob's Krabby Whopper served on a square yellow bun, Mr. Krabs' Cheesy Bacon Tots, Patrick's Star-berry Shortcake Pie, and a Pirate's Frozen Pineapple Float. Burger King is also offering a "Bikini Bottom Bundle" and special King Jr. Meals that come with collectible SpongeBob toys and limited-edition crowns. Marketing efforts include new advertisements, an app takeover where Royal Perks members can "order from SpongeBob himself," and a pop-up event in Miami, Florida.

Why It Matters

This collaboration is trending due to its appeal to a broad audience, encompassing both children and adults who grew up watching SpongeBob SquarePants. For Burger King, these themed promotions have proven successful in driving family engagement and increasing sales, as seen with a previous "How To Train Your Dragon" partnership that resulted in the best King Jr. meal sales in over a decade. The integration of unique menu items, collectible toys, and an immersive app experience creates a significant buzz, aiming to capitalize on the nostalgia and excitement surrounding the new SpongeBob movie.

Geographic Location

• Miami, Miami-Dade County, Florida, United States (BK x SpongeBob pop-up event)
• United States (nationwide menu rollout at participating Burger King restaurants)