Summary (tl;dr)

Burger King has launched a limited-time "SpongeBob Menu" featuring themed food items, special packaging, and collectible toys in anticipation of "The SpongeBob Movie: Search for SquarePants" hitting theaters on December 19, 2025.

Essential Background

SpongeBob SquarePants is a highly popular animated franchise, and collaborations between major fast-food chains and entertainment properties are a common marketing strategy. In 2024, Wendy's also offered a limited-edition SpongeBob-themed menu to celebrate the show's 25th anniversary, showcasing the enduring appeal of the character in promotional campaigns. This current Burger King partnership builds on this trend, aligning with the upcoming release of a new film.

The Full Story

Burger King officially debuted its new "SpongeBob Menu" on December 2, 2025, at participating locations across the United States and the United Kingdom. The menu, designed to promote "The SpongeBob Movie: Search for SquarePants," features four distinct items: SpongeBob's Krabby Whopper, Mr. Krabs' Cheesy Bacon Tots, Patrick's Star-berry Shortcake Pie, and Pirate's Frozen Pineapple Float. The SpongeBob's Krabby Whopper notably comes on a yellow, square bun to resemble the titular character. These items can be purchased individually or as part of a "Bikini Bottom Bundle," presented in a unique pineapple-shaped "Under the Sea Box." Additionally, a King Jr. Meal is available, which includes one of six collectible SpongeBob toys and a themed crown. While prices may vary by location, the Bikini Bottom Bundle is approximately $14.99 in the U.S. and £15.99 in the UK. Burger King Royal Perks members can access exclusive ordering experiences via the BK App, including voice interactions with SpongeBob. To further generate public interest, Burger King is hosting a special pop-up event in Miami, Florida, on December 6 and 7, 2025.

Why It Matters

The "SpongeBob Menu" is a strategic move by Burger King to captivate a broad audience, from nostalgic adult fans to children, by immersing them in the world of SpongeBob SquarePants. This campaign leverages the beloved franchise to create a unique and memorable fast-food experience, aiming to drive customer traffic and sales, especially during the competitive holiday season and in anticipation of the new movie. The inclusion of themed packaging, collectible toys, and interactive app features enhances customer engagement and fosters brand loyalty, allowing Burger King to stand out in the fast-food landscape.

Geographic Location

• United States (nationwide menu launch)
• 701 NW 37th Ave, Miami, Miami-Dade County, Florida, United States (Burger King x SpongeBob pop-up event on December 6-7, 2025)
• United Kingdom (nationwide menu launch)