Summary (tl;dr)

Kim Kardashian is officially joining the popular video game Fortnite as part of its "Icon Series," introducing a collection of customizable in-game outfits, accessories, and emotes that will be available starting December 13, 2025.

Essential Background

Fortnite is a globally popular online video game, known for its battle royale mode and frequent collaborations with major pop culture figures, athletes, and musicians through its "Icon Series." These collaborations allow players to purchase cosmetic items (known as "skins") that transform their in-game appearance into that of their favorite celebrities, such as Ariana Grande, Eminem, and LeBron James. Kim Kardashian is a renowned reality television star, entrepreneur, and fashion icon, who has previously ventured into gaming with her own successful mobile game, "Kim Kardashian: Hollywood."

The Full Story

Epic Games, the developer of Fortnite, has announced that Kim Kardashian will be the latest celebrity to join the game's "Icon Series," with her cosmetic set launching on Saturday, December 13, 2025. The collaboration features multiple in-game looks inspired by the reality star, including three primary outfits: a fur-coat style, a SKIMS-inspired suit, and a sleek leather suit. These outfits boast over eight alternate styles, offering extensive customization options for hair and wardrobe. The collection also includes themed accessories like a fashion purse pickaxe, a jet glider, and back blings such as a "Ring Light To Go" and a makeup backpack. A particularly notable emote allows players to recreate Kardashian's iconic 2014 "Paper Magazine" cover, humorously replacing the champagne with Fortnite's "Chug Jug" juice. Players can acquire these items individually or as part of a bundle through the Fortnite Item Shop using V-Bucks, with skins estimated to cost around 1,500 V-Bucks. Additionally, an early access opportunity to win some of the cosmetics is available through the "Kim Kardashian Icon Cup" tournament on December 12.

Why It Matters

This collaboration underscores Fortnite's continued strategy of blending pop culture with gaming, aiming to attract a wider audience by featuring global icons beyond traditional gaming personalities. For Kim Kardashian, it represents another extension of her brand into digital entertainment, leveraging her influence to engage with the massive and diverse Fortnite player base, especially aligning with the game's current Chapter 7 Season 1's Hollywood-inspired theme. The inclusion of SKIMS-inspired designs also highlights a growing trend of fashion brands entering the virtual world, showcasing how popular culture and digital spaces continue to merge and create new revenue streams and promotional opportunities.

Geographic Location

• Cary, Wake County, North Carolina, United States (development and official announcement of the Fortnite collaboration by Epic Games)