Summary (tl;dr)

Chipotle is currently running a "Buy One, Get One Free" (BOGO) promotion on burritos today, December 13, 2025, as part of its "Unwrap Extra" holiday campaign, leading to increased customer interest and trending search activity.

Essential Background

"Buy One, Get One Free" (BOGO) promotions are a common marketing strategy employed by restaurants to attract customers and boost sales by offering significant value. Chipotle, a popular fast-casual chain known for its burritos, bowls, and tacos, frequently uses such deals to engage its customer base. Ahead of the 2025 holiday season, Chipotle launched its "Unwrap Extra" campaign, a month-long series of promotions designed to give back to fans with various free food offers and deals throughout December.

The Full Story

Today, December 13, 2025, Chipotle is offering a BOGO deal on burritos, which is why the keywords are trending. Customers who purchase a burrito in-restaurant after 4 p.m. local time at participating U.S. and Canadian Chipotle locations can receive a second entrée of equal or lesser value for free. This particular offer is part of Chipotle's broader "Unwrap Extra" promotion, which features BOGO entrée deals on the first three Saturdays of December. The promotion began with a BOGO taco entrée deal on December 6, and will conclude with an "Extra Sweater Day" BOGO on December 20, where guests wearing a festive or over-the-top sweater can also receive a BOGO entrée. The deals are valid for in-restaurant orders only and cannot be redeemed for catering, mobile, online, or delivery orders.

Why It Matters

This BOGO promotion matters because it provides a significant incentive for customers to visit Chipotle, especially during the financially tighter holiday season. For consumers, it represents a valuable opportunity to save money on a meal. For Chipotle, these deals drive increased foot traffic and generate buzz, potentially attracting new customers while rewarding loyal ones. While popular with customers, such promotions can sometimes lead to longer lines and increased pressure on restaurant staff. The "Unwrap Extra" campaign also includes additional perks for Chipotle Rewards members, such as surprise drops of free guac, double protein, chips, or drinks, further enhancing customer engagement and loyalty.

Geographic Location

• Participating Chipotle locations, United States (Chipotle BOGO burrito promotion)
• Participating Chipotle locations, Canada (Chipotle BOGO burrito promotion)