Summary (tl;dr)

Panera Bread is currently trending due to its participation in National Bagel Day on January 15, 2026, offering special deals and promotions on its bagel products.

Essential Background

National Bagel Day is an annual observance in the United States, celebrated every year on January 15th, dedicated to the popular ring-shaped bread product that originated in Poland. This unofficial holiday has become a tradition for many food establishments, which leverage the occasion to offer special deals, discounts, and freebies to customers, often leading to increased public interest and social media buzz around bagels and participating brands.

The Full Story

Today, January 15, 2026, marks National Bagel Day, and Panera Bread is trending due to its various celebratory promotions. The company is offering a buy-one-get-one-free (BOGO) deal on its Asiago Bagel Stacks when customers use the promo code "BOGOSTACK" at checkout, available for online or in-app orders. This promotion coincides with the introduction of new breakfast Asiago Bagel Stacks, including the Wake-Up BLT, and a limited-time "Stack & Spill" game inspired by the menu item. In previous years, such as 2025, Panera also offered MyPanera members a free bagel with cream cheese with any purchase of an Asiago Bagel Stack, valid for a limited period around the holiday. Other notable chains like Einstein Bros. Bagels, Bruegger's Bagels, and Stop & Shop are also engaging with their own deals and free bagel offers for the day.

Why It Matters

This trend highlights how food-centric holidays provide significant marketing opportunities for restaurant chains like Panera Bread, driving customer engagement and sales. For consumers, National Bagel Day offers a chance to enjoy popular items at reduced prices or even for free, fostering goodwill and potentially introducing them to new menu offerings. The widespread participation from various establishments underscores the cultural significance and enduring popularity of bagels in the United States.

Geographic Location

• United States (nationwide National Bagel Day promotions)