The keyword "pele" trending in the "Beauty and Fashion" category can be attributed to several distinct reasons, encompassing both beauty and fashion brands, as well as the enduring style legacy of the renowned footballer Pelé.

Firstly, there are beauty brands actively using variations of the name "Pele." Pele Goddess LLC, for instance, is a beauty brand established in 2020 that offers luxury and cruelty-free products such as body lotions, perfumes, makeup, and hair serums. It draws its name from the Hawaiian Goddess Pele, symbolizing boldness and cultural impact. Similarly, "PeleBeauty" is a company specializing in color contact lenses, providing personal service and professional advice to its customers. Another brand, "The Pelle," which means "The Skin" in Italian, focuses on crafting skincare products with natural ingredients like plant-based extracts and essential oils, emphasizing purity and care for various skin types.

Secondly, the name "Pele" or "Pelle" is also prominent in the fashion industry. "Pelle Pelle" is an iconic urban fashion brand recognized for its quality leather apparel and strong ties to hip-hop culture. The brand recently announced a collaboration with The Ature Group in February 2024 for its relaunch. Additionally, "Pelle Pelle" teamed up with Nike NYC for the 2025 summer basketball tournament, creating custom jackets for the event's MVPs, further cementing its connection to streetball culture and fashion. Another clothing company, "Pelle P," offers technical and fashionable wear for activities like sailing, golf, and skiing, inspired by the athlete Pelle Petterson's lifestyle and achievements.

Finally, the legendary Brazilian footballer Pelé continues to influence fashion. A recent FENTY x PUMA collaboration, released in October 2024, specifically draws inspiration from football legends like Pelé and Maradona for its fashion-forward shoe designs, featuring Romeo Beckham in its campaign. Beyond specific collaborations, Pelé himself has been recognized as a "Forever Football's Fashion Icon," celebrated for his unique and timeless sense of style both on and off the field. Various apparel items, such as tribute t-shirts and custom denim jackets, continue to honor his legacy in the fashion world.