The "Today Show" has a long-standing and beloved tradition of its hosts (such as Savannah Guthrie, Hoda Kotb, Al Roker, and others) dressing up in elaborate, often themed, Halloween costumes each year. This has evolved into a highly anticipated annual event in morning television, frequently featuring intricate sets, group performances, and inside jokes that delight viewers.

These keywords are trending for several key reasons:

• Annual Anticipation: The "Today Show's" Halloween costume reveal has become a major tradition, with audiences eagerly looking forward to seeing the hosts' creative and often humorous transformations.
• Pop Culture Relevance: The show frequently chooses themes based on popular culture, celebrities, or iconic movies and music, making the costumes relatable and exciting for a broad audience. For instance, for Halloween 2025, the theme was a "pop culture road trip" across America, with hosts dressing as iconic figures like Anna Wintour, Beyoncé, Prince, and Miranda Priestly. Jenna Bush Hager, for example, dressed as Anna Wintour, the editor-in-chief of Vogue, complete with her signature bob and a floral dress. Savannah Guthrie joined the fashion theme as Miranda Priestly from The Devil Wears Prada.
• Entertainment Value: The "Halloween on the Plaza" special is a significant entertainment segment for the show, generating buzz, social media discussion, and a shared cultural experience for viewers. The elaborate nature of the costumes, often accompanied by performances and special guests, makes it a memorable event.