Mackenzie Scott is trending because of her significant and ongoing charitable donations, which have made her a notable figure in philanthropy. She was formerly married to Jeff Bezos, the founder of Amazon. Their divorce in 2019 left her with a substantial amount of Amazon stock, estimated at around $38 billion at the time, making it one of the most expensive divorce settlements in history.

Following her divorce, Scott committed to giving away the majority of her wealth to charity by signing the Giving Pledge. She has since been actively donating billions of dollars to a wide range of non-profit organizations, often without restrictions, allowing these groups to use the funds as they see fit. This approach is seen as unique and impactful, as her donations often go to smaller, community-focused organizations, including historically Black colleges and universities (HBCUs) and groups addressing issues like racial equality, public health, and disaster relief. Her consistent and large-scale philanthropy, particularly in contrast to the philanthropic activities of her ex-husband, Jeff Bezos, often draws public attention and media coverage, leading to her trending on platforms like Google Trends.