The keywords are trending primarily due to the anticipation and excitement surrounding Starbucks' annual holiday season offerings, particularly its collectible merchandise and festive drinks.

One major reason for the buzz is the release of special, limited-edition cups and tumblers. Among these, the "Bearista cup" is generating significant interest. The "Bearista" is Starbucks' popular teddy bear mascot, which has been a collectible item since 1997, particularly in Asia. The introduction of a new "Bearista" themed glass cold cup for the 2025 holiday season in the U.S. has captured widespread attention and gone viral on social media, with many fans eager to purchase this playful and charming design. These collectible cups are highly sought after, with some selling out quickly due to their unique designs, seasonal themes, and limited availability.

Another significant factor is "Red Cup Day," which marks the unofficial start of the holiday season at Starbucks. On this day, customers typically receive a free, reusable red holiday cup with the purchase of a handcrafted holiday drink. This event has become a modern holiday ritual, generating considerable excitement and leading to long lines and quick sell-outs, as customers look forward to collecting the new festive designs each year.

Furthermore, the overall launch of Starbucks' holiday menu for 2025, including returning seasonal drinks like Peppermint Mocha and Caramel Brulée Latte, along with other festive merchandise, contributes to the trending keywords. There's also mention of a "Hello Kitty" collaboration, indicating Starbucks often partners with popular franchises to create even more desirable limited-edition items. People are actively searching for information about when these items will be released and what designs will be available, leading to the high search volume for terms referencing the "2025" holiday season.