Summary (tl;dr)

Starbucks' new limited-edition Pink Bearista Glass Cold Cup, inspired by the popular "Pink Drink," is trending as it becomes available in select stores globally today, July 13th, following an early online release for rewards members. The highly anticipated launch has sparked significant consumer interest due to the previous Bearista cup's rapid sell-out and high demand.

Essential Background

Starbucks first introduced its Bearista cup, a reusable bear-shaped glass tumbler with a green beanie, in November 2025 as part of its holiday merchandise. This initial release quickly sold out, creating a considerable frenzy among customers, with some instances even involving police being called due to altercations over the cups. The high demand led to cups being resold online for hundreds of dollars. Starbucks later released a Winter Olympics version and occasionally offered the original through its "Starbucks For Life" game, but demand remained exceptionally high.

The Full Story

Starbucks has launched a new, limited-edition Pink Bearista Glass Cold Cup, which is currently trending. The new cup, featuring a white baseball cap with "Starbucks" in light pink and a strawberry straw topper, is inspired by the brand's popular "Pink Drink". Starbucks Rewards Reserve members had early access to purchase the cup online through the Starbucks Shop starting July 9th. Today, July 13th, the Pink Bearista cup became officially available in select Starbucks coffeehouses across various regions, including the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa. To prevent reselling and allow more customers to purchase the item, Starbucks has implemented a strict two-item purchase limit per customer.

Why It Matters

The trend reflects significant consumer interest in Starbucks' collectible merchandise, particularly its Bearista cups, which have a history of selling out almost instantly upon release. The strong demand often leads to high prices on the online resale market, driving customers to try and secure the cups directly from stores. This new "Pink Drink"-inspired design is expected to be equally popular, drawing crowds and creating a sense of urgency for collectors and fans of the brand. The limited availability and the two-item purchase limit highlight Starbucks' strategy to manage the high demand for these highly coveted items.

Geographic Location

• Virtual/Online (early access for Starbucks Rewards Reserve members via the Starbucks Shop)
• Select Starbucks coffeehouses, United States (in-store product launch)
• Select Starbucks coffeehouses, Canada (in-store product launch)
• Select Starbucks coffeehouses, Asia Pacific (in-store product launch)
• Select Starbucks coffeehouses, Europe (in-store product launch)
• Select Starbucks coffeehouses, Middle East (in-store product launch)
• Select Starbucks coffeehouses, North Africa (in-store product launch)