Summary (tl;dr)

Apple and Japanese fashion house Issey Miyake have collaborated to launch the "iPhone Pocket," a new 3D-knitted wearable accessory designed to carry an iPhone and other small essentials, blurring the lines between technology and high fashion.

Essential Background

The collaboration builds on a shared design philosophy between Apple and the late Japanese fashion designer Issey Miyake, with a historical connection through Steve Jobs' admiration for Miyake's work. Prior to this, iPhones were typically carried in traditional pockets, bags, or with simple straps and cases. This new product expands Apple's accessory ecosystem into a more fashion-centric space, reflecting a trend towards devices as personal expression.

The Full Story

Apple and Issey Miyake today unveiled the "iPhone Pocket," a unique 3D-knitted accessory inspired by Miyake's "a piece of cloth" concept and iconic pleated designs. Available starting Friday, November 14, 2025, the iPhone Pocket functions as an expandable, wearable pouch designed to hold an iPhone and other small items like AirPods, offering a stylish alternative to traditional carrying methods. It comes in various colors and two strap lengths (short and long), priced from $149.95 USD to $229.95 USD. The product is available at select Apple Store locations and apple.com in multiple global markets.

Why It Matters

This collaboration signifies Apple's deeper foray into the lifestyle and fashion market, positioning the iPhone not just as a technological tool but as a wearable fashion statement and an object of personal expression. The iPhone Pocket allows users a new way to integrate their devices into their daily wear, anticipating a future where technology and personal style are more intertwined. While some have expressed "bemusement" over the price for what is essentially a knitted pouch, the release highlights a continuing trend of transforming the iPhone into a daily wearable accessory, building on a mutual respect for craftsmanship and design innovation between the two brands.

Geographic Location

France; Greater China; Italy; Japan; Singapore; South Korea; United Kingdom; United States Hong Kong, China; Tokyo, Japan; Shanghai, China; Paris, France; Seoul, South Korea; Singapore; Milan, Italy; London, United Kingdom; New York City, United States; Cupertino, California, United States