Summary (tl;dr)

NFL stars Travis Kelce and Patrick Mahomes are currently involved in a federal trademark infringement lawsuit concerning their Kansas City steakhouse, 1587 Prime, which is being sued by a sneaker company named 1587 Sneakers over the shared use of the "1587" brand name. Kelce and Mahomes are seeking to dismiss the case by arguing they do not directly control the restaurant, a claim challenged by the plaintiff.

Essential Background

Kansas City Chiefs players Travis Kelce and Patrick Mahomes launched their steakhouse, "1587 Prime," in September 2025, deriving its name from their combined jersey numbers (Mahomes' No. 15 and Kelce's No. 87). A Boston-based company, 1587 Sneakers, had already been using the "1587" name for its shoe business since April 2023 and even appeared on "Shark Tank" in 2024. The sneaker company filed for a trademark for "1587" in the clothing category in October 2025, after the steakhouse opened but before Kelce and Mahomes applied for a "1587 Prime" trademark in the restaurant category in December 2023.

The Full Story

The current surge in public interest stems from a recent development in the federal trademark infringement lawsuit filed by 1587 Sneakers against Kelce, Mahomes, and their business partner, Noble 33. The sneaker brand alleges that the steakhouse's name creates confusion with its established brand. Kelce and Mahomes have moved to dismiss the case, asserting that they do not have a direct ownership interest in, or control over, the limited liability company (LLC) behind 1587 Prime, and further claim a lack of sufficient ties to New York, where the lawsuit was initiated. However, 1587 Sneakers has rejected these arguments in a new court filing, accusing the NFL stars of attempting to portray themselves as "two distant celebrities" who are merely "promotional 'pretty faces'" despite publicly promoting the restaurant as a "collaboration". The sneaker company contends that the players cannot separate themselves from a business they actively promoted.

Why It Matters

This lawsuit is significant because it challenges the extent to which celebrities can distance themselves from the legal liabilities of businesses they publicly endorse and promote, particularly in cases of alleged trademark infringement. The outcome could set a precedent for how celebrity-backed ventures are structured and held accountable under trademark law, especially when numerical branding is involved. It also highlights the complexities of brand protection when similar names are used across different industries and the importance of trademark filing dates.

Geographic Location

• Kansas City, Missouri, United States (location of 1587 Prime steakhouse)
• New York, United States (location where the federal lawsuit was filed)
• Boston, Suffolk County, Massachusetts, United States (headquarters of 1587 Sneakers)