Summary (tl;dr)

The highly anticipated Travis Scott x Fragment x Air Jordan 1 Low OG sneakers are officially releasing today, November 15, 2025, exclusively through a raffle on Travis Scott's website, generating significant excitement in the global sneaker community.

Essential Background

Travis Scott, a Grammy-nominated artist, is widely recognized for his highly coveted collaborations with Nike and Jordan Brand under his "Cactus Jack" imprint. Similarly, Fragment Design, led by Japanese streetwear icon Hiroshi Fujiwara, has a celebrated history of influential partnerships with Nike, notably on various Air Jordan models. This particular release is a continuation of a successful three-way collaboration, marking the third time Travis Scott and Fragment have joined forces on an Air Jordan 1 model, building on previous high-top and low-top editions from 2021. The 2025 release is an updated version of the 2021 low-top, featuring minor design adjustments.

The Full Story

Today, November 15, 2025, the Travis Scott x Fragment x Air Jordan 1 Low OG "Sail/Military Blue" sneakers are being released. Enthusiasts can participate in a raffle exclusively on travisscott.com, which opened at 12 PM PT (3 PM ET). The sneakers are priced at $200 and are expected to ship within a week of purchase. Leading up to this highly anticipated online drop, a promotional event titled "Hijacked: A Tokyo Bay Takeover" was held in Japan on November 7, 2025, further fueling excitement. These sneakers have been a subject of speculation for months, with Travis Scott himself seen wearing them courtside at a Los Angeles Clippers game in April 2025. Reports suggest a limited production run of 40,000 to 50,000 pairs, positioning this as one of the most exclusive Travis Scott Air Jordan 1 releases to date.

Why It Matters

This collaboration is highly significant due to the combined star power of Travis Scott and Fragment Design, both entities consistently creating products that command immense demand and high resale values in the aftermarket. The limited nature of the release, combined with the established hype around both collaborators, ensures these sneakers will be a prized possession for collectors and a substantial investment for resellers. The blend of Scott's distinctive "Cactus Jack" aesthetic with Fujiwara's clean, timeless design language makes this release a cultural moment in the intersection of music, fashion, and sneaker culture, highlighting the powerful influence of celebrity and designer collaborations.

Geographic Location

• Virtual/Online (event host: travisscott.com, United States)
• Tokyo Bay, Tokyo, Japan (Hijacked: A Tokyo Bay Takeover event)
• Saitama, Kanto Region, Japan (Travis Scott's Circus Maximus performance, November 8, 2025)